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The Top Build-to-Rent Companies In London: Redefining Urban Living
By: Cliq Apartments Team
20 JAN 2025
London’s property landscape has evolved significantly over the years, and one of the most notable trends is the rise of build-to-rent (BTR) developments. These purpose-built rental communities are transforming how Londoners experience urban living, offering high-quality homes with a suite of amenities tailored to renters. In this blog, we’ll explore the most prominent build-to-rent companies in London that are reshaping the capital’s residential market.
What is Build-to-Rent?
Build-to-rent refers to residential developments specifically designed and constructed for the rental market. Unlike traditional buy-to-let models, BTR properties are owned and managed by professional companies, ensuring consistent quality, maintenance, and tenant experience. These developments often include modern amenities like gyms, co-working spaces, and concierge services, fostering a community-centric lifestyle.
Leading Build-to-Rent Companies in London
Greystar
Greystar was founded in 1993 in Charleston, South Carolina, and has since grown into a global leader in rental housing. With a presence in over 200 cities and 50 countries, Greystar has extensive experience managing, developing, and investing in rental properties. Their London portfolio showcases their commitment to quality and innovation. Developments include:
Coppermaker Square ( Stratford) is a significant Build-to-Rent development including a fitness center, co-working spaces, and communal areas
Ten Degrees (Croydon): Offering ultra-modern apartments with panoramic views and exceptional amenities.
Sailmakers (Canary Wharf): A stylish riverside development with a focus on luxury living and community spaces.
Greenford Quay (Greenford): A large mixed-use community featuring canal-side living and extensive amenities.
Chapter London (Various Locations): Student-focused BTR developments with sites across London.
Mylo (Various Locations): offeing stylish rental apartments in prime London locations
Greystar is privately owned, and its mission revolves around creating thriving communities that prioritize resident satisfaction and sustainability.
Fizzy Living
Launched in 2012, Fizzy Living is a subsidiary of Thames Valley Housing. It was one of the first companies to revolutionize the rental market by prioritizing customer service and offering a transparent rental experience. In December 2021, Fizzy was acquired by Greystar. They operate in:
Fizzy Canning Town: Modern apartments with excellent transport links.
Fizzy Lewisham: Vibrant community living in a central location.
Fizzy Stepney Green: Perfect for professionals seeking convenience and style.
Fizzy Epsom: Offering suburban tranquility with urban connections.
Fizzy Living is known for its innovative business model, offering pet-friendly policies, on-site property managers, and hassle-free renting.
Quintain Living
Quintain Living, formerly known as Tipi, is the residential rental arm of Quintain, a property development and investment company established in 1992. They are the visionaries behind the Wembley Park transformation, turning it into a vibrant hub of culture and living. Key developments include:
Wembley Park: A vibrant community with a mix of stylish apartments, cultural spaces, and entertainment options.
Emerald Gardens (Wembley): Known for its lush landscaping and premium amenities.
Quintain Living is now owned by Lone Star Funds and emphasizes sustainability, community living, and premium tenant experiences.
Unite Students
Unite Students, founded in 1991, primarily focuses on student accommodation but has expanded its offerings to cater to graduates and young professionals. The company is publicly listed on the London Stock Exchange and is known for affordability and convenience. Their developments include:
Stratford One (Stratford): Ideal for students and professionals near the Queen Elizabeth Olympic Park.
Student Living (Kings Cross): Combining convenience with a central location.
Unite Students prioritizes accessibility, with properties located close to transport hubs and city centers.
Get Living
Get Living was established in 2013 as a response to the growing demand for high-quality rental housing. It is backed by investors including Delancey, Qatari Diar, and APG. They are most recognized for their flagship development in Stratford. Key locations include:
East Village (Stratford): A vibrant community with excellent transport links and amenities.
Elephant Central (Elephant & Castle): Offering stylish apartments in a bustling area.
Manchester Square (Central London): A boutique BTR development with a premium feel.
Get Living eliminates fees and deposits, making renting more accessible while emphasizing sustainability and community engagement.
Essential Living
Essential Living, founded in 2012, is one of the first developers in the UK to focus solely on the BTR sector. They are backed by M3 Capital Partners and have built a reputation for high-design properties tailored for renters. Their standout developments include:
Union Wharf (Greenwich): Featuring riverside apartments and a rooftop terrace.
Dressage Court (Bethnal Green): Chic apartments in a vibrant East London setting.
Vantage Point (Archway): Offering unparalleled views and luxurious living spaces.
Essential Living emphasizes flexibility, offering tenants adaptable leases and stylish communal spaces.
L&Q
L&Q was established in 1963 as a charitable housing association and has grown to become one of the largest housing providers in the UK. They have expanded into the BTR sector with a focus on affordability and sustainability. Key developments include:
Blackhorse View (Walthamstow): A sustainable development with excellent connections to Central London.
Porters Edge (Canada Water): Offering waterfront living with modern conveniences.
Weavers Quarter (Barking): Combining affordability with high-quality design.
As a non-profit organization, L&Q reinvests its profits to improve housing and support community projects.
Uncle
Uncle is a brand by Realstar Group, a Canadian real estate investment and management company founded in 1974. Uncle focuses on providing high-quality rental homes with a hassle-free renting process. They operate in:
Uncle Elephant & Castle: Stylish apartments with excellent transport links.
Uncle New Cross: Affordable living with modern amenities in a vibrant area.
Uncle Wembley: Offering contemporary apartments in a growing community.
Uncle emphasizes flexibility, transparent pricing, and resident-centric services, making it a popular choice for urban dwellers.
Why Build-to-Rent is Thriving in London
The BTR sector addresses the growing demand for high-quality rental housing in a city where homeownership can be out of reach for many. Key factors driving this trend include:
Flexibility: BTR developments often offer shorter lease options, appealing to young professionals and transient workers.
Amenities: Access to gyms, communal workspaces, and recreational areas sets BTR properties apart from traditional rentals.
Community: Regular social events and shared spaces create a sense of belonging for tenants.
Professional Management: Dedicated property managers ensure seamless maintenance and support for residents.
Final Thoughts
London’s build-to-rent sector is reshaping the city’s rental market, offering high-quality homes with a focus on community, convenience, and modern living. Companies like Greystar, Quintain Living, and Get Living are leading the charge, providing innovative solutions for Londoners seeking more than just a place to live.
Whether you’re a young professional, a family, or someone looking for flexibility, the build-to-rent developments in London cater to diverse needs. Explore these communities to experience the future of urban living.
